1. Media Planning and Strategy10McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. 2. Media Expenditures to Reach $1 Trillion 3.…

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1. S P E C I A L S E C T I O N 17 CGT | APRIL 2015 | CONSUMERGOODS.COM 2015 NEW TECH SHOWCASE Space Management Database Gladson • Enhanced February 2015 FILLING A NEED:…

1. The Most StrategicThing RETAILERS CAN DO 2. Mike Debnar Founder and CEO [email protected] mobile (972) 741-2702 @redregatta @mdebnar Speakers Russ Haswell Vice President…

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Slide 1 Media Planning and Strategy 10 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. Slide 2 Media Expenditures to Reach $1…

Slide 1 Media Planning & Measurement MKT 3850 Dr. Don Roy Slide 2 Media Planning Measures 1.Response Rate 2.Cost per Response (CPR) 3.Cost per Thousand (CPM) 4.Cost per…

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C3 Ratings Commercial-to-program retentionâany surprises? Nick at Nite: 95.69% Hallmark Channel: 94.03% The Weather Channel: 92.7% Cartoon Network: 92.30% ESPN: 91.22% CBS:…