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1. Nearly three-quarters of American consumers are multitasking whilewatching TV, according to a new study from Deloitte.While watching TV:• 42% of US viewers are online•…
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1.The Ogilvy & Matherguide to effectivenessTim BroadbentWorldwide Effectiveness Director2. Contents Foreword by Miles Young 3 Introduction51. Ten new ways to produce…
1.The Ogilvy & Matherguide to effectivenessTim BroadbentWorldwide Effectiveness Director2. Contents Foreword by Miles Young 3 Introduction 51. Ten new ways to produce…
1. Tarek Ayoub Marketing & Communication Portfolio“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”…
Week 9 Week 9 MKT 365 Week 9 Managing social marketing programs Tactical Once the strategy is developed you need to develop the tactics/things needed to be done to execute…
1. EVALUATE PROMOTIONAL ACTIVITIES PRESENTATION 3 2. PRESENTATION OBJECTIVES At the end of this presentation you will be able to: • Analyse feedback to determine impact…
The Ogilvy & Mather guide to effectiveness Tim Broadbent Worldwide Effectiveness Director Contents Foreword by Miles Young 3 Introduction 5 1. Ten new ways to produce…