Slide 1 Mobile AdReaction Study Africa & the world By: Charles Foster – Millward Brown AME “All roads lead to mobile in Africa “ - Marketing in the Mobile World…

Microsoft PowerPoint - AdReaction - Ghana.pptx AdReaction – Africa Providing marketers with mobile insights  and a roadmap for navigating the mobile  landscape…. …

1. Measuring Mobile Advertising Effectiveness:Approaches and Challenges TODAY’S AGENDA: • Review current mobile ad effectiveness researchJennifer Okula approaches and…

1. Nearly three-quarters of American consumers are multitasking whilewatching TV, according to a new study from Deloitte.While watching TV:• 42% of US viewers are online•…

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1.This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.2. MEDIA & DIGITALMobile: the HUGE opportunity A few learning’s…

Corporate information The Crazy4Media Group is made up of various companies specialised in different areas of the interactive marketing sector. Each company runs complementary…