Today in Sri Lanka the detergent industry has become a turbulent, rapid changing industry. There are many brands involved in this day to day household business, here we talk…

Joseph Wilson @joeatmars [email protected] " " Agenda What is a value proposition? Examples Mission Statement Elevator Pitch Tag line Positioning Statement Metaphors…

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GAME CHANGER THE INDIA CONSUMPTION STORY `110 tn consumption market by 2025 2.5X the current size in real terms Premiumization to be the key trend Upgrade from low cost to…

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