Documents 49148359 Archies vs Vintage

ARCHIES Vs VINTAGE Are we in the business of greetings? BACKGROUND BACKGROUND • The case talks about two firms in Greeting Cards business named Archies and Vintage which…

Marketing Business of emotions

1. Business of Emotions Under the Guidance of Dr. Sudhir.M Presented by, Jolita Rita Rebello Mahesh Wadde 2. Introduction • Emotions. • Two Reasons of Purchase. • Indian…