ARCHIES THE WAY INDIANS GREET Submitted to : Prof. Rajeev Kumar Submitted by: Ruchi 09BS0001965 Swati Anand 09BS000 INTRODUCTION Archies was the brainchild of Delhi-based…
By M D Aparna Juhi Kapoor Neha Tyagi Natasha Vashisht Ashwin Nanyam Varun Gupta Flow of the presentation Introduction Corporate Clients Retail channels Question 1 Question…
ARCHIES Vs VINTAGE Are we in the business of greetings? BACKGROUND BACKGROUND • The case talks about two firms in Greeting Cards business named Archies and Vintage which…