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1. 7 P’s of Service Marketing 2. ProductProduct DecisionsBrandingQualityFeaturesBenefits offered• Customer Value = the ‘bundle of benefits’ delivered to the customer•…

Business Marketing management market segmentation

1. MARKET SEGMENTATIONBY- SUNIT KUMAR MISHRA 2. • CONCEPT AND DEFINITION The concept of market segment is basedon the fact that the market of commoditiesare not homogeneous…

Business Market segmentation

1. MARKET SEGMENTATION 2. • CONCEPT AND DEFINITION The concept of market segment is basedon the fact that the market of commoditiesare not homogeneous but they areheterogeneous.…

Documents Stores format, store layout, space allocation and store size

STORES FORMAT, STORES LAYOUT, SPACE ALLOCATION AND STORES SIZE  GROUR MEMBERS Group 6 NIZAM JALEEL NABEELA AZHAR KP SAJID  STORE FORMAT Positioning and differentiation…

Documents BusValu

FINAL GROUP - IV PAPER - 18 BUSINESS VALUATION MANAGEMENT The Institute of Cost and Works Accountants of India 12, SUDDER STREET, KOLKATA - 700 016 First Edition : January…

Documents BusValu

FINAL GROUP - IV PAPER - 18 BUSINESS VALUATION MANAGEMENT The Institute of Cost and Works Accountants of India 12, SUDDER STREET, KOLKATA - 700 016 First Edition : January…

Documents BusValu

FINAL GROUP - IV PAPER - 18 BUSINESS VALUATION MANAGEMENT The Institute of Cost and Works Accountants of India 12, SUDDER STREET, KOLKATA - 700 016 First Edition : January…

Business Social marketing:Improving Policy Implementation

1. Social marketing: Improving Policy Implementation Dr Stephen Dann Dr Susan Dann 2. Introduction and Overview MarketingSocial marketingBehavioural change model Improving…

Documents Chapter 7 first hall eln

1. Chapter 9 Product, Services, and Branding Strategies 2. Objectives Objective 1:Define product and the major classifications of products and services Objective 2:Describe…

Business New Product Development Strategy

1. Introduction 2. Product Development strategyGiven the rapid changes in consumer tastes technology arid competitioncompanies must develop a steady stream of new products…