1. Mai Bang BRAND ACTIVATION Minh Vu 2. AGENDA What is brand activation ? What is brand activation platform ? Examples 1 2 3 3. We call that BRAND ACTIVATION People will…

1. Evaluate activation Preliminary Channels The core marketing process which bring brand spirit and promises into life through a variety of brand experiences and interactions,…

1. @eskimon • #adtechASEAN • 1We Are Social SOCIAL MIX SIMON KEMP • WE ARE SOCIAL • AD:TECH ASEAN • 08 JULY 2015 DRIVING ENGAGEMENT ACROSS THE ENTIRE MARKETING…

1. | G E N Z | 2 0 1 5 Source: Google Images 2. | G E N Z | 2 0 1 5 WHO ARE THEY? 3. | G E N Z | 2 0 1 5 MOVE OVER MILLENIALS, IT’S TIME TO TALK TO GEN Z 19 years old and…

1. PHARMARanking the digital competence ofpharmaceutical brands MAY 2010 Prepared By: Industry Partner:A THINK TANK for PRESTIGE BRANDS PHD Media© L2 2010 2. I. INTRODUCTION..........................................…

1. PHARMARanking the digital competence ofpharmaceutical brands MAY 2010 Prepared By: Industry Partner:A THINK TANK !!!!"#$!!PRESTIGE BRANDS PHD Media© L2 2010 2. I.…

Slide 1 1 Chapter 11 The Creative Side of Advertising Slide 2 2 Lotus Brand Campaign (1999) $100 M account by Ogilvy and Mather Advertising campaign: Objective: To boost…

Slide 1 Defending the brand Prof. A.Sinatra, Dott. S.Croci a.a. 2011/2012 Slide 2 The Brand  A name, term, sign, symbol, or design, or a combination of them, intended…

Author: Matt Hamlyn (original) and Tom Duggan (modifications for ETTC) Publisher: New Jersey Department of Education, Union County Educational Technology Training Center…

Author: Matt Hamlyn (original) and Tom Duggan (modifications for ETTC) Publisher: New Jersey Department of Education, Union County Educational Technology Training Center…