1. Chapter 11 The Creative Side of Advertising 2. Lotus Brand Campaign (1999) $100 M account by Ogilvy and Mather Advertising campaign: Objective: To boost awareness of the…
1.Chapter 11 The Creative Side of Advertising2. Lotus Brand Campaign (1999) $100 M account by Ogilvy and Mather Advertising campaign: Objective: To boost awareness of the…
Slide 1 1 Chapter 11 The Creative Side of Advertising Slide 2 2 Lotus Brand Campaign (1999) $100 M account by Ogilvy and Mather Advertising campaign: Objective: To boost…