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1. Resources: Marketing an Introduction / Gary Armstrong, Philip Kotler Product and Services Strategy 2. What is Product? Productsare tangible Servicesare intangible Experiencesare…

BRANDING Brands are different from products in a way that brands are âwhat the consumers buyâ, while products are âwhat concern/companies makeâ. Brand is an accumulation…

Slide 1 PowerPoint Presentation by Sixit Bhatta Products, Services and Branding Strategy Session-5 Slide 2 Product  Products, Services, and Experiences –Market offerings…