1.1An Introduction to IntegratedMarketing CommunicationsMcGraw-Hill/IrwinCopyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.2. It’s Google’s WorldThe…

1.1 Copyright © 2012 McGraw-Hill Companies, Inc., All right reversedMcGraw-Hill/Irwin An Introduction to Integrated Marketing Communications 2. 1-2 The Modern World of Marketing…

1. An Introduction to IntegratedMarketing Communications1McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved. 2. It’s…

1. An Introduction to Integrated Marketing Communications © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 2. The Growth of Advertising and Promotion Expenditure in…

Slide 1 1-1 CH 1 An Introduction to Integrated Marketing Communications Slide 2 1-2 The Modern World of Marketing Rapidly changing media environment Mass media losing viewers,…

Slide 1 An Introduction to Integrated Marketing Communications © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 2 The Growth of Advertising and Promotion © 2003…

Slide 1 An Introduction to Integrated Marketing Communications (IMC) © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 2 Chapter plan © 2007 McGraw-Hill Companies,…

Slide 1 1 Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin An Introduction to Integrated Marketing Communications Slide 2 1-2 The Modern…

Slide 1 An Introduction to Integrated Marketing Communications © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Slide 2 What is Marketing? Marketing is an organizational…

Slide 1 Unit 6 Advertising & Promotion — Text A Introduction to Advertising (I) Slide 2 outline of the text Part I. What is advertising? Part II. Advertising as Branding.…