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Documents Hmcs presentation for linkedin

HOSPITALITY MANAGEMENT CONSULTANCY SERVICES VISION: To establish our presence in Budget Hospitality Sectors by delivering a measurable difference to the Value, Cost &…

Documents Sosyo - A carbonated Drink

1. SOSYO : Low Carbonated Fruit Based Health DrinkA SIP OFHEALTH AND FITNESSPRESENTED BY:Nikita SanghviRoll no.: 27GROUP: 2STEVENS BUSINESS SCHOOLBATCH : 2009-11 2. Problem"SOSYO"…

Documents Amul

PROJECT REPORT ON ³A Study on Penetration of Amul Milk in Retail Outlets of Panvel City´ (This study was conducted from 1st May to 30th June 10) Submitted At Gujarat Co-operative…

Documents Saleas and Promotional Strategy of Amul Ice Cream_Nitil

INTRODUCTION Sales Promotion Sales promotion, a key ingredient in marketing campaigns, consists of a diverse collection of incentive tools, mostly short term, designed to…

Business Promotion and other tools

1. Promotion andother toolsNavneet KaurAbhishek GroverGagan Kaur 2. Sales Promotion Sales promotion is one of the seven aspects ofthe promotional mix. Media and non-mediamarketing…

Documents Shopper Marketing

1. Shopper MarketingHow to turn shoppers into buyers 2. What is shopper marketing? “Shopper Marketing is the use of insights-driven marketing and merchandising initiatives…

Education Marketing channel selection

1. LAUNCHING OF SMALL BUSINESS 2. ??? P’S of MARKETING 3. The STP process is an important concept in the study and application of marketing. The letters STP stand forsegmentation,…

Documents Measuring Brand Equity Across Products and Markets

MEASURING BRAND EQUITY ACROSS PRODUCTS AND MARKETS DAVID A. AAKER Ayu Ariandini Frida Junia Kicky Rezza G What is a stronger brand name? Why is a brand strong or weak? How…

Documents BTL Communication Review Samsung_Singapore_2011

BTL Communications! Review Optimizing Shopper Marketing & POP Strategy May 2011 Agenda !   Warm Up !   Taking AIM !   BTL Brief !   Work Session QUICK QUIZ A…

Documents solomon07.ppt

Attitudes Chapter 7 7-* The Power of Attitudes Attitude: a lasting, general evaluation of people, objects, advertisements, or issues Attitude object (AO) Help to determine…