Documents Brand Asset Valuator

1 ® Young & Rubicam Group 2 BrandAsset Valuator® Smart Metrics for Smart Decisions How do you manage what you can’t measure? What value are investments that are not…

Design Living Your Nonprofit's Brand

1.Living Your Brand: ImplementationAga Siuda, Brand DesignerKelley Jarrett, Market Manager2. Behind strong nonprofit brands are strong leaders to ensure consistent brandcommunication…

Business Communicating Your Nonprofit's Brand

1.Communicating Your Brand:The Brand ManualAga Siuda, Brand DesignerKelley Jarrett, Market Manager2. “You are a brand whether you like it or not….you’re goingto leave…