A year long investigation into the role of rituals, routines and habits and ways in which products and services, through an understanding of habit formation, can become part…
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1. Bringing together brand design, communications and strategy for the world’s leading retailers and consumer brands. 2. We work with some of the world’s biggest retailers…
ACKNOWLEDGEMENT We take the Honor to thank our mentor Ms. Manisha Bachcheti, for contributing her valuable time and insights to this research. A special thanks to all those…
1. 1. CAMPAIGN BACKGROUND In the context of reaching the goal of making Vietnamese lives better with sustainable living, Unilever has committed to reduce its environmental…
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