Whippet master credentials.

Bringing together brand design,communications and strategyfor the world’s leading retailersand consumer brands.

We work with some of the world’s biggest retailers to help them communicate with customers in the most engaging, direct and human way. While many creative agencies only concentrate on generating awareness and getting customers to the door, we also focus on the shopping experience itself.

By offering brand strategy, design and communications under one roof*, we join the dots for the whole customer journey, speaking customer language every step of the way. For our clients, this means their customers believe, buy and keep coming back; in other words, brand success.

At Whippet, we want to make everyone’s retail experience a better one. We get retail, we get customers and we get clients. We just ‘get it’.

* Well, actually it’s two roofs; one in Melbourne and one in London. We get a better view because we see the world from down-under and up-top.

Ask our clients about Whippet and they’ll tell you that we just ‘get it’.

Whippet consists of offices in London and Melbourne, each staffed by around eighteen uniquely talented individuals. Unlike most agencies with multiple global studios, Whippet makes full use of the time differences to enable super fast turnaround and round-the-clock activity.

Currently, there is a small team in the London office dedicated to delivering creative support for Australian projects. Each day a Skype briefing takes place between offices, and the London team receives instructions for new creative, feedback on running projects and updates on other activity. The time difference allows for new creative to be briefed at the end of the Australian working day with turnaround completed by the next morning. With full access to servers in both locations, each studio has the ability to pick up and run creative regardless of where it has been originated.

For clients, Whippet use the project management system ‘Basecamp’ to simplify and enhance the project process. This cloud based system allows for complete tracking of a project by both client and agency with easy access to all relevant files and design stages, whilst avoiding issues with email file size limits and lost communications.

For each client, a dedicated team is assembled to deliver the desired requirements and based on a head count of between two and eight people. Each team is tailored to the individual client needs with different balances of strategic, creative and operational focuses. This is also supplemented by a dedicated but flexible resource in the UK studio of four creatives including creative and design directors.

Although a small studio, we adapt quickly to new business requirements and easily flex our resources to accommodate shifts in workload. We have recruited, created and tailored new teams for every new client we have won and would anticipate the same process for Colgate also.

setup

• A dedicated, creatively led team on your account

• Global retail insight and experience to help inform your project solutions

• Lightning responses that ensure you meet your deadlines

• Proven history of working successfully with both internal studios and other agencies

• Strong understanding of commercial operations and business realities

• Passionate creatives that challenge briefs and add value

• Smart systems and processes that keep you in the loop

journey2007 - Tesco Mobile and Tesco Telecoms

Initially Whippet was engaged to work with Tesco Telecoms to develop and design the brand identity for the Tesco Mobile phone network but our role expanded quickly to encompass the entire Tesco Phone Shop offering. As guardians of the Tesco Mobile brand we continue to define the graphics and communications for both the network and the 250+ stores across the UK.

2008 - Tesco Bank, Tesco Direct

Following on from our experience in the telecoms arena we worked with Tesco on their transition from a financial services provider into a bank. This involved retail audits and design proposals for how banking could be delivered into Tesco stores in addition to standard campaign activity. In 2009 we also provided communication strategy for Tesco Direct (online shopping) with a particular focus on how to communicate multichannel options in-stores.

2009 - Wickes

Wickes is a DIY and home improvement retailer for both trade and consumer. Whippet were approached to help with in-store communications, campaigns and design hierarchies. We remain as their sole below-the-line agency providing graphics and communications structure to the business to this day.

2010 - Coles, Coles Financial Services, Coles Mobile

We were approached by Coles based on our UK retailing experience and particularly our knowledge of Tesco. Whippet are now engaged as their lead design agency, providing all graphic communication and design direction across in-store, catalogue, press and outdoor. During this year, we were also approached to begin work on extending the Coles brand into retail services with Coles first moves into the financial services and mobile phone sectors.

2011 - Flybuys, Liquorland, First Choice Liquor

2011 saw the opening of the Whippet Melbourne office and a brand new team to service our Australian clients. Key new clients this year included; flybuys, where we created the brand identity and relaunch campaign with Dawn French; Liquorland, First Choice Liquor where we created the new visual identity and store interior scheme.

2012 - Kraft Cadbury, Smooth FM

At the end of 2012 we pitched for and won the Christmas 2013 store activation campaign for Cadbury in Australia. This project led to further work with Cadbury including their 2014 Easter store activation campaign. Prior to the Cadbury projects we also carried out a large rebrand for DMG Radio, of Nova fame, and the rebrand and outdoor launch campaign for the Smooth FM brand.

2013 - Target

2013 brought the addition of another key Australian retailer to our client list. Having worked with Target briefly in 2012 we were appointed to help with the recent major overhaul of the brand. This has required an entire rework and rationalisation of their design language and customer communication, a redesign of the regular catalogue and press ads, plus creation and development of key campaigns including the ‘Oh My Gok’ relaunch.

2014 - Spotlight and Anaconda

The New Year brought two new clients on board when the Spotlight Retail Group entrusted both of their brands, Spotlight and Ananconda, to Whippet. We have provided a new strategic direction for the brands along with complete brand guidelines. We also provided a direction for above-the-line media which has been embraced and produced, bringing to life our belief that a retailer brand reaches to customers from the store out. 2014 has been a big year and we’re not even half way through!

Steve Stoner Principal Director & Owner Whippet AU & UK Along with nearly twenty five years of design experience, Steve brings a passion for retail and extensive European insight to Whippet in Australia. Steve just ‘gets’ retail and drives Whippet to help the brands of our clients become everything they can be. Creative, commercially realistic and with a deep, adaptable knowledge of both retailers and their customers, Steve will ensure your brand delivers.

Key brand history: Coles, Tesco (UK), Target, flybuys, Liquorland, First Choice Liquor, Kraft, Cadbury, Woolworths (UK), Asda (UK), Spotlight, Anaconda.

Likes: Movies, ginger beer. Dislikes: Whingeing, ketchup

Adam RaffertySenior Account Director Whippet AU Adam leads client services at Whippet in a friendly, organised and unflappable manner. With nearly twenty years experience of making clients happy, he brings thorough retail experience, strong strategic sensibilities and operational understanding to the Whippet creative process.

Key brand history: Coles, Flybuys, Anaconda, Spotlight, Myer, Officeworks, Mitre 10, Forty Winks, Bakers Delight, Liquorland, Vintage Cellars, First Choice Liquor, M&S (UK), Harrods (UK), Fortnum & Mason (UK).

Likes: Theatre, liquorice. Dislikes: Anchovies, birdcages

people

Carla Heath Managing Director Whippet UK Carla has been running the Whippet UK operation for nearly four years and has developed the team into a truly outstanding creative resource. With over 18 years experience in design for marketing and retail she brings strategic insight and strong motivational qualities to the mix.

Key brand history: Tesco (UK), Coles, Wickes (UK), Blooming Marvellous (UK), Bombay Duck (UK), Hallmark (UK)

Likes: Ribena, long haul flights. Dislikes: Celery, chewing gum

Tod O’ReillyExecutive Creative Director Whippet AU With over twenty five years experience in the retail sector, both client and agency side, Tod arrived at Whippet with a desire to raise the strategic and creative bars even higher for our clients. Tod is a true problem solver and combines strategic thinking with strong leadership and craft expertise to deliver creative that makes the difference.

Key brand history: Coles, Target, Flybuys, David Jones, Myer, Kmart, Supercheap Auto, Terry White Chemists, Tiger Airways, Stockland residential, Snooze, CSL, Matel, Schmakos, Victoria University.

Likes: Friday nights, trains that arrive on time. Dislikes: Porridge, wind

Challenge: To develop a tactical campaign that came to life in-store to disrupt the Easter shopper and drive sales for Cadbury.

In-store brand activation

Deliverables• Key Visual OFD

• Aisle Takeover

• Shelf Level activation

• POS

Challenge: To bring Liquorland’s own brandbeer to life in-store in an engaging and memorable way.

Steamrail in-store brand activation

Deliverables• OFD’s

• Modular display

• Shelf level activation

• POS

Challenge: To bring Coles and MasterChef together in a campaign including Coles ambassador Curtis Stone.

MasterChef in-store brand activation

Deliverables• In-store theatre

• Hanging Banners

• Shelf Level POS

• Floor and Deli Decals

• Tasting station

• Standees

• EAS gates

• NSE screens

Challenge: To develop a strategy and design direction for MX beer inside Liquorland that communicates value.

MX Dry in-store brand activation

Deliverables• Shelf level POS

• Hanging banners

• Fridge decals

Challenge: To extend an above-the-line campaign into store and activate it with a flybuys offer.

Sports for Schools

Deliverables• EAS gates

• Hanging banners

• Coupon collection bins

• In-store theatre

• ‘Sports for Schools’ Vouchers

• Cash tube extensions

• DL brochures

• Trolley posters

• Gift cards

• Shelf level POS

• Aisle ends

Challenge: One of the biggest campaigns undertaken by Coles needed simple, clear in-store support.

my5 campaign

Deliverables• Hanging banners

• Cash tube

• Standee

• Wobblers

• Tri-end inserts

• Shelf level POS

• Leaflets

Challenge: Activate Coles Simply Healthy Living without any above-the-line support.

Simply Healthy Living in-store brand activation

Deliverables• Aisle ends

• Hanging banners

• Shelf level POS

• Navigational POS

EERF MG

preservativesZEROpreservativesZERO

Challenge: Design a destination in-store for all Coles Financial Services products.

Financial Services in-store brand activation Deliverables• Information centre concept

• Kiosk

• Podium design

• Leaflet and leaflet holder

refereesSophie SmithHead of Financial Services MarketingColes Group

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Richard BurgessHead of State, Proprietary Media and Store Development Marketing Coles Group

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“Whippet have that rare combination of creativity and user-friendly client skills. They have a grown-up approach to producing stuff that really works, based on customer insights and solid thinking, which is probably why they consistently deliver both creativity and effectiveness.”

Nick Chapman, General Manager, Marketing Communications Target Australia

“Whippet consistently deliver excellent design solutions for a diverse range of projects. They use both customer and business insight to develop innovative and cost effective solutions.”

John Leaman, Head of Store and Digital MarketingColes Group

“I have worked with Whippet since 2011. From the point of view of the client, Whippet are a perfect agency to partner with. Quick to absorb and understand a brief, delivering compelling creative perfectly judged for the market – they just ‘get it!’”

Richard BurgessHead of State, Proprietary Media & Store Development MarketingColes Group

“I have worked with the Whippet team extensively in the last 18 months and they have always delivered exactly as a client would wish; on time, on brief and with great creativity. They offer far more than you would normally expect from a design agency, constantly think beyond the brief, and have an excellent understanding of retail, customers and consumer marketing. If I have a marketing puzzle to solve, I know that Whippet can deliver a great looking and effective answer.”

Sophie Smith, Head of Financial Services MarketingColes Group