CHAPTER – I INTRODUCTION 1.1 INTRODUCTION Customer Perception is the key success factor for any retailer in current competitive market. With a view to comprehend the competitive…
1. Marketing 2. Learning Objectives What is Marketing? What is the marketing mix? What is branding? What is public relations (PR) What is advertising? What…
1. Mobile Marketing 2. Mobile marketing is the use of cell phones and other mobile devices to market a brand or message, and it plays a powerful role in an integrated marketing…
1. Mobile Marketing 2. Mobile marketing is the use of cell phones and other mobile devices to market a brand or message, and it plays a powerful role in an integrated marketing…
1. CREATING BUZZ 2. WORDOFMOUTHMARKETING 3. TO APPRECIATE WOMM: FIRST YOU HAVE TO UNDERSTANDWHAT’S BROKENWITH TRADITIONAL MARKETING. 4. How to useWOMM TechniquesandSocial…
1.Kool-Aid Case Study: Using Facebook Market Research to Enable a Product Release Campaign2. OH, YEAH! Reactivating a Brand for the Social Media EraPivot Conference October…
Kumpulan Artikel Seminar Pemasaran PENGARUH KEPERCAYAAN KONSUMEN PADA MEREK TERHADAP LOYALITAS MEREK Muhammad Rafiq ABSTRACT Trust in a brand is consumers’ willingness…
1. Overview of Taxi in Vietnam market PBI Survey 2015 Date: 12th March 2015 – 14th March 2015 2. Table of content 2 Research Design P.3 Respondent Profile P.4 Research…
The impact of destination mediating effects of desti Sou Veasna a,*, Wann-Yih Wub,c, e of Man nal Chen satisfaction. Destination Attachment Destination Satisfaction =.512…