Marketing A brand is forever a framework for revitalizing declining and dead brands

1. A BRAND IS FOREVER! A FRAMEWORK FOR REVITALIZING DECLINING AND DEAD BRANDS M.Kannan ACCET, Karaikudi 2. keywords Brand Equity: The differential effect that consumer knowledge…

Marketing A brand is forever ! A framework for Revitalizing Declining and Dead brands

1. A brand is forever ! A framework for Revitalizing Declining S. Thomas C. Kohli 2. Important Definitions  Brand Equity:- The differential effect that consumer knowledge…