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Business Brand Coaching: Edvard Tam at SMECC - 20130904

1. brand coaching a direct, effective and simple way for new business ventures or small enterprises with big visions a presentation to SME Creative Centre | © ampersand,…

Marketing Case study: Virgin Australia Rebrand and Repositioning (from Virgin Blue)

1. FROM VIRGIN BLUE TO REBRAND VIRGIN AUSTRALIA CASE STUDY 2. CAMPAIGN Virgin Australia rebrand and repositioning CLIENT Virgin Australia AGENCY Hulsbosch 3. BACKGROUND In…

Marketing How is brand equity build, measured and managed?

1. The initial choices for the brand elements or identities making up the brands The product and service and all accompanying marketing activities and supporting marketing…