Marketing What Marketers Misunderstand About Online Reviews

1. WHAT MARKETERS MISUNDERSTAND ABOUT ONLINE REVIEWS Rohit NSIT Delhi 2. When Jonney Shih, Asustek’s chairman told his colleagues that he Wanted his contract- manufacturing…

Marketing What marketers misunderstand by online reviews

1. HBR Article : What marketers misunderstand by online reviews by Itamar Simonson and Emanual Rosen 2. An idea to sell laptops by a manufacturer under a non-recognized brand…