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1. Consumer Buying Behavior Cont. 2. Types of Buying Decisions Extended Problem Solving High financial or social risk Limited Problem Solving Some prior Buying Experience…

Documents Q N Y Marketing

1.   2. What is a Brand? “ A multi-dimensional consumer value, delivered consistently.” A name, sign, symbol, or design, tagline or a combination, intended to identify…

Documents 4P Decisions (including Product Decisions)

1. Issues in Product Management What is a product? 5 Levels of a product (core, actual, and augmented) Product Classification (goods vs services, durable vs nondurable, consumer…

Documents Topic Seven: creating marketing offers(1). Objectives Product Characteristics Building & Managing...

Slide 1 Topic Seven: creating marketing offers(1) Slide 2 Objectives Product Characteristics Building & Managing the Product Mix & Product Lines Brand Decisions Packaging…