Pepsi Blue By: John Dehmardan Pepsi Blue Global launch of a new brand identity and logo million investment Blue: Blue vs. Red $500 Project PepsiCo $30.4 billion in revenue…
1. Disney Brand AnalysisFRANCE BUSINESS SCHOOL - STRATEGIC MARKETINGDisney Brand AnalysisGroup Project Work in Strategic MarketingRémy Borello, Thomas Jullière, Jean-Emmanuel…