1.Brand Experience2. Agenda1.0 History of the AIESEC Brand1.1 What is a brand?1.2 Why do we have a global brand?1.3 Brand Promise vs. Brand Experience: an evolution2.0 The…
1.The Brand Experience toolkit [August 2007]2. Brand Experience Toolkit [August 2007]Table of Contents1.0 History of the AIESEC Brand1.1What is a brand?1.2Why do we have…