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Business AIESEC Brand Experience

1.Brand Experience2. Agenda1.0 History of the AIESEC Brand1.1 What is a brand?1.2 Why do we have a global brand?1.3 Brand Promise vs. Brand Experience: an evolution2.0 The…

Business The Brand Experience `toolkit´ of_for_by AIESEC [August 2007]

1.The Brand Experience toolkit [August 2007]2. Brand Experience Toolkit [August 2007]Table of Contents1.0 History of the AIESEC Brand1.1What is a brand?1.2Why do we have…