1. Measuring Brand EquityOUR PERSPECTIVEMarch, 2012 2. Who Are We? INTRODUCTIONS  Brand Amplitude is an insights-based brand strategy consulting firm.  Clients include…

1. Evaluating Brand EquityPresented by Peter Harris National President Australian Market and Social Research Society MD Vision Critical ANZ @peteraharris 2. Peter Harris…

ThinkNow Link™ Copy Test Analysis November 2014 Bilingual Ad • Recently, a 30 second AT&T television ad, Vive Sin Compromisos, caught our attention. It shows young,…

Marketers generally believe that price promotions damage profitability, but increased price promotions have not led to lower profits while high-profile attempts to discontinue…

    Newspaper Creative Benchmark Report Dan Murphyâs February 2011 Itâs a component of the Newspaper Effectiveness Metric which is run by the newspaper industry marketing…