1. Presented by: Amit Gehi 2. INTRODUCTION • In this era of globalization and deregulation, advertising has acquired a new status. • As a matter of fact, advertising…
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1. LET’S START BY ASKING SOME TOUGH QUESTIONS Any meaningful marketing strategy begins with defining your brand and defining your brand means answering some tough questions.…
Whatâs the point of Brand Books? Thursday 13th February 2014 Lecture Theatre 3 Harvest Vision Reference Personality Communicate About Me * About brands * The music on this…