1. Brand Management Note: Please Run “Slide Show” to Check the Animations and Graphics used to Make the Concept Easy to Understand. 2. Objectives In this module, you…

1. Overview New Product & Brand Extension Brand Extension Types of Brand Extension Advantages Disadvantages How Consumers Evaluate Extensions? 2. What…

1. Social MediaWhat’s the benefit to brands? 11.4.11 2. • Media Consumption• Social Media• Blue Bunny Social Media 3. Paid MediaFree MediaSocial MediaProject message…

1. Hungry for More – Mercedes-Benz 2020MBC Division Day 2012Dr. Dieter ZetscheChairman of the Board of Management of DaimlerHead of Mercedes-Benz CarsKecskemét, March…

1.   2. What is a Brand? “ A multi-dimensional consumer value, delivered consistently.” A name, sign, symbol, or design, tagline or a combination, intended to identify…

1. From,Life and Career ofNRNNarayana M hMurthyFounder & Mentor, Infosys y 2. Seize Your Gandhi Moment1Murthy, a self proclaimed socialist in themid ‘70s was jailed…

1. Brand Brand Name Trademark Generic Name Product Line Product Mix Individual offering Page 216 2. Co-Branding Two companies join to create a new product carrying both their…

1. ...............................................................................................................................................................................................KEYWORD…

1. What is a Brand? A name, term, sign, symbol or design, or a combination of them, intended toidentify the goods or services of one seller or group of sellers and to differentiate…

1. MySQL 5.6 and Cluster Lee Stigile – Technical Sales Consulting Manager -- Americas1Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2. Agenda Goal:…