Documents Learnings on mobile marketing, national and international cases. Best of Wireless April 27 th 2005.....

Learnings on mobile marketing, national and international cases. Best of Wireless April 27th 2005 [email protected] The role of mobile in the communication mix While…

Documents Brand Love

Rajeev Batra, Aaron Ahuvia, & Richard P. Bagozzi Brand Love Using a grounded theory approach, the authors investigate the nature and consequences of brand love. Arguing…

Education A Study on Brand Resonance of Yamaha at AMS Motors Puducherry

Brand resonance is an important concept for marketers to develop a long term relationship with consumers through their brand and brand loyalty,  Ruth. H | Nirmala. G