Slide 1MBA 671 Dr. S. Borna Slide 2 Induce your competitors not to invest in those products, markets and services where you expect to invest the most … that is the fundamental…
Slide 1 MBA 671 Dr. S. Borna Slide 2 Objectives ä Define value & satisfaction - understand how to deliver them ä The nature of high-performance businesses ä How to…
Slide 1 MBA 671 S. Borna Slide 2 M c consumer behavior Targetmarketing Mkgenvironment Strategy planning segmentation positioning Product The exchange object Slide 3 Marketing…