MARKETING OF BISLERI WATER A case study of Swastik Agency, Shimoga TABLE OF CONTENTS Chapter 1: INTRODUCTION • Introduction • Objective of the study • Scope of study…
Renish.M.R About Bisleri Founded by Signor Felice Bisleri an Italian Entrepreneur b Brought the concept of selling bottled waters in India 1st introduced in Mumbai in glass…
1. Mineral water under the name ‘Bisleri’ was first introduced inMumbai glass in two varieties – bubbly & still in 1965 by Bisleri Ltd., acompany of Italian origin.…