Bislery water

Mineral water under the name ‘Bisleri’ was first introduced

in Mumbai glass in two varieties – bubbly & still in 1965 by Bisleri

Ltd., a company of Italian origin. This company was started by

Signor felice Bisleri who first brought the idea of selling bottled

water in Indsia.

Parle bought over Bisleri (India) Ltd. In 1969 & started

bottling Mineral water in glass under the brand name “Bisleri”.

Later Parle switched over to PVC non-returnable bottles & finally

advanced to PET containers.

Since 1995 Mr. Ramesh. J. Chauhan has started expanding

Bisleri operation substantially and the turn over has multiplied

more than 20 times over a period of 10 years and the average

growth rate has been around 40% over this period. Presently we

have 8 plants & 1 growth rate has been around 40% over this

period. Presently we have 8 plants & 11 franchises all over India.

We have our presences covering the entire span of India. In our

future ventures we look to put up four more plants in 06-07.We

command a 60% market share of the organized marked.

Overwhelming popularity of Bisleri’ & the fact that we pioneered

bottled water in India, has made us synonymous to Mineral water

& a household name .When you think of bottled water, you think

Bisleri.

We at Bisleri value our customers & therefore have

developed 8 unique pack sizes to suit the need of every

individual. We are presenting 25ml cips, 250ml bottles, 500ml,

1L, 1.5L, 2L which are the non-retureable packs & 5L, 20L which

are the returnable packs. Till date the India consumer has been

offered Bisleri water, however in our effort to bring to you

something refreshingly new, we hae introduced Bisleri Nature

mountain Water – water brought to you from the foothills of the

mountains situated in Himachal Pradesh. Hence our product

range now comprises of two variants : Bisleri with added minerals

& Bisleri Mountain warter.

It is our commitment to offer every Indian pure & clean

drinking Water. Bisleri Water is put through multiple stages of

purification,ozonised & finally packed for consumption. Rigorous

Reasearch&Development stringent quality controls have made us

a market leader in the bottled water segment. Strict hygiene

conditions are maintained in all plants.

In our endeaour to maintain strict quality controls each unit

purchases performs & caps only from proved vendors. We

produce our own bottles in – house. We have recently produced

the latest world class state of the art machineries that puts us at

par with international standards. This has not only helped us

improve packaging quality but has also reduced raw material

wastage & doubled production capacity. You can be rest assured

that you are drinking safe & pure water when you consume

Bisleri. Bisleri is free of impurities & 100% safe. Enjoy the sweet

taste of Purity !

We,at Bisleri value our customer & therefore have

developed 8 unique pack sizes to suit the need of every individual

recently. We are present in 250ml cups,250ml bottles, 500ml, 1L,

5L,2L which are the non-returnable packs & 5L, 20L which are the

returable packs.

BISLERI WITH ADDED MINERALS :

Bisleri mineral water contains minerals such as magnesium

sulphate and potassium bicarbonate which are essential minerals

for healthy living. They not only maintain the pH balance of the

body but help in keeping you fit and energetic at all times.

BISLERI MOUNTAIN WATER :

Bisleri Natural Mountain emanates from a natural spring,

located in Uttaranchal and Himachal nestled in the vast Shivalik

Mountain ranges. Lauded as today’s fountain of youth, Bisleri

natural Mountain water resonates with the energy and vibrancy

capable of taking you bake to

Nature. Bisleri Nature water is bottled in its two plants in

Uttaranchal and Himachal Pradesh and is available in six different

pack sizes of 250ml, 500ml, 1 litre, 1.5 litre anf 5 litres.

RESEARCH AND DEVELOPMENT :

Rigorous Research and Development and stringent quality

controls have made us market leaders in the bottled water

segment. Bisleri has always been committed to offering every

Indian pure and clean drinking water. Hence Bisleri water is put

through multiple stages of purification, ionisation and is

hygienically packed for final consumption.

To maintain strict quality control in every unit, we not only

purchase caps from approved vendors, we also manufacture our

own bottles, in-house. To be at par with International Standards,

we have recently procured the latest state-of-the-art machinery

which has not only helped us improve packaging quality but has

also reduced raw material wastage and double production

capacity.

You can rest assured that your are drinking safe and pure

water when you consume Bisleri. Bisleri is free of impurities and is

100% safe. Enjoy the sweet taste of Purity!

BISLERI TODAY:

The Indian consumer today enjoys the sweet and pure taste

of Bisleri mineral water. However in an effort to offer something

special to out loyal consumers we have recently introduced Bisleri

Natural Mountain water – water brought to you from the foothills

of the mountain situated in Himachal Pradesh. This newly

launched offering has widened our product range to two variants;

Bisleri with added minerals and Bisleri Mountain Water.

VISION:

Our vision is to be the dominant player in the branded water

business where the second player is less than 20% of our

business.

MISSION:

We are in the business to serve the customer. He is the

most important. He is the only one who pays. He deserve the best

quality and presentation at a worth of the price. We must have

world class quality, at the lowest production & distribution cost.

This must will make us an unbeatable leader, and will have

satisfied loyal cu7stomers.

CORE VALUES:

Integrity, Leadership, Teamwork, Co-operation, Quality,

Passion, Operrness & Transparency.

Why is water important?

Water is more than 75% of our body weight. It plays a major

role in almost all the metabolic functions like blood circulation,

digestion, excretion, temperature regulation etc.

For normal functioning of our body systems, our drinking

water should contain the right proportion of packaged drinks and

no toxic material or pathogens.

In fact, inadequate intake of our water is a vital fluid for our

body functions and no other fluid can replace it.

How much is enough?

We should consume about eight glasses (250ml) or more of

water every day.

Why bottled water”

This brings us to the fact that we cannot ignore the quality

of water we drink. When we are outside, or drinking water

straight from the source, we can never be too sure about it purity.

Bottled water therefore is the best way to ensure your safety.

Why harm can impure water do?

The impurities in water can cause Cholera, Kidney, Damage,

Various skin diseases and other Gastro – intestinal disorders. Due

to increasing water pollution, fresh water resources are shrinking.

The water provided by the Municipality is not safe and pure.

Mere supply of water is not sufficient.

Safe and pure drinking water supply is what required.

In most of the houses, boiling and filtering water has

become routine and compulsory.

In the rect years, even while going on journey, in hotels,

during occasions etc, buying bottled water has increased country

wide.

The water contained in those bottles and puches is called

“Natural Packaged Mineral Water” and also mostly known as

Packaged Drinking water”.

It is simply the water from an under ground source purified

to some extent so that some of the heavy elements in that are

reduced or removed.

During bottled water has become a trivial habit in many

people’s lives. Bottled water may even be necessary, for instance

in case of temporary tap water contamination. Whatever the

reasons, the trend towards consuming bottled water will keep

increasing in the coming years.

The above reasons gave Aprajitha Agencies an ample

opportunity to serve the growing need of Kurnool City by proudly

introducing their product BISLERI.

OBJECTIVES

To know why and when consumers make their purchase

decisions with regards to mineral water.

To study the opinion of the consumers whether mineral

water is good or not from health point of view.

To know the consumers brand preference.

To know the factors that influence the Consumers to

purchase mineral water.

To study the market situation like brand awareness

competition among various brands in mineral water.

To study the consumers attitude regarding price, packing

and purity of mineral water.

To study the modifications or suggestions that the

consumers suggest for the improvement of the product.

To study the opinion of consumers regarding mineral water

consumption taking into accounts our Indian Economic

conditions.

RESEARCH METHODOLOGY

Research is a systematized effort to gain new knowledge in

other words research is careful investigation or enquiry through

search for new feets in any branch of knowledge.

Redrran and mory, research as a “Systematized Effort to

gain new knowledge”.

Data Sources

1. Primary data

2. Secondary data.

DATA SOURCE:

Primary data refers to the data collected by the researcher

on his own which is the first band information and is more

relevant. The normal procedure is to interview some people

individually or in groups. For this study, respondents were given

well-structured QUESTIONNARIE, with closed as well as open –

ended questions.

The first section of the questionnaire was prepared in order

to ask the respondents about their personal details like name,

gender, occupation and so on. The second section of the

questionnaire was related to actual study asking respondents

about the details of MOBILE / WLL they use.

SECONDARY DATA:

Secondary data refers to the collection of already processed

data available the researcher through various sources like

newspapers, journals, magazines, reference books, internet etc.

SAMPLING:

A sample size of 100 has been chosen for the project study.

The sample choice is quite a comprehensive one as it has

respondents from all walks of life. The respondents are of gender,

varied income groups and so on, but all are residents of

KURNOOL CITY.

SAMPLE PROCEDURE:

Sample random sampling method has been adopted for the

study. In random sampling each element of the population has an

equal chance for being selected for the sample.

INSTRUMENTS USED:

A questionnaire has been developed with an in-depth

interview with a few Mobile / WLL consumers. The questions are

structured and alternatives are provided for each question. The

questions are simple and direct so that the respondents can

figure them out easily.

LIMITATIONS

Through every effort has been to make the project study

comprehensive , there have been limitations like.

The study restricts to KURNOOL CITY.

Time has been another constraint.

The study has been centered to only 100 customers rather

than millions of customers around the nation.

The study is based on the response of the respondents and

is assumed that they are honest in their response.

The methods used in this project are random sampling

method and results obtained mat not be fully accurate ajnd

believable.

Some of the customers were indifferent to answer some of

the questions in the questionnaire. This might make the

data incomplete and hence may not be accurate.

CUSTOMER SATISFACTION

Today in the customer driven economy, all firms are

engaged in a rat race to attract customers and build a long term

relationship with their loyal customer. The key to customer loyalty

is through customer satisfaction.

A satisfied customer will act as a spokes person of the

company’s product and bring in more buyers. There is also a high

correlation between loyalty and profitability. There is the pareto

principle or te 80/20 rule. It says that 80 percent of one thing

comes from 20 percent of another.

That is to stay a small percentage of loyal customers will

lend a large weight to the company’s sales. So, marketers have to

ensure customers values satisfaction. For this, they have to

ensure.

Products are developed to meet customer requirements.

Brands are positioned so as to convey DISTINCTIVENESS.

Communications are used to convey consumers to

experience that goes on using “Value” added product.

Delivery to reinforce the promptness in main available to

the consumers a “Value Added” productr.

Relationships are built to offer lifetime customer value to

enable the customer to experience “Value Satisfaction”.

All the efforts of the marketers at trying to understanding

buying motives, organizing buying behaviors and working out

suitable promotional strategy to suit the consumer behaviour is to

ensure costumer satisfaction.

In today’s competitive environment, where companies are

adopting various methods to woo the prospective consumers,

marketers have to make all efforts to understand all the

complexities, which go into the buying behaviour and grame

marketing programmes suitable to the target market.

RESPONDENTS USING MINERAL WATER

RESPONDENTSSUBSCRIBER

S

PERCENTAGE OF

SUBSCRIBERS

YES 80 80%

NO 20 20%

From the 100 respondents being surveyed, it is found that

80% of Respondents are the users of Mineral Water. 20% of the

Respondents are Not using. From the above details we can say

that there is an ample opportunity for the mineral water business

to grow in the years to come.

USING

MINERAL WATER

PREFERENCE OF MINERAL WATER

REASONS

NUMBER OF

RESPONDENT

S

PERCENTAGE OF

RESPONDENTS

III Health 20 20

During Journey 20 20

Occasion 25 25

Non Availability of

Municipality Water35 35

From the above table it is found that 20% of the

respondents prefer Mineral Water due ill Health. 20% of the

respondents prefer during journey. 25% of the respondents of

occasion. 35% of the respondents due to the Non-Availability of

Municipal Water.

Data Source : Questionnaire

PREFERENCE OF MINERAL WATER

REASONS FOR PREFERENCE

REASONSNUMBERS OF

RESPONDENTS

PRECENTAGE OF

RESPONDENTHealth concern 56 50 %

Necessity 25 25 %

Occassion 10 10 %

Others 15 15%

From the above it is found that 50% of the respondents

prefer Mineral Water for Health concern. 25% of the respondents

prefer because of necessity. 10% of the respondents prefer at

times of Occasions. 15% of the respondents prefer for other

reasons.

Date Source : Questionnaire

REASONS FOR PREFERENCE

SOURCE OF AWARENESS

SOURCE

NUMBER OF

RESPONDENT

S

PERCENTAGE OF

RESPONDENTS

T.V 40 40%

News Paper 40 40%

Friend & Relatives 10 10%

Shopkeepers 10 10%

From the 100 respondents being surveyed, it is found that

40% of them are aware of BISLERI through T.V. 40% them are

aware of BISLERI through NEWS PAPER. 10% of them are aware of

BISLERI through FRIENDS & RELATIVE. 10% of them are aware of

BISLERI through Shopkeepers.


SOURCE OF AWARENESS

FACTORS INFLUENCING PURCHASE

FACTORS

NUMBER OF

RESPONDENT

S

PERCENTAGE OF

RESPONDENTS

Purity 45 45%

Price 35 35%

Accessibility 10 10%

Brand Image 10 10%

From the 100 respondents it is found that 45% of the

respondents prefer BISLERI because of purity 35% of the

respondents prefer BISLERI because of its reasonable 10% of the

respondents prefer BISLERI because of Accessibility 10% of the

respondents prefer BISLERI because of Brand Image factors such

as necessity safe side of health and so on.


FACTORS INFLUENCING PURCHASE

OPINION ABOUT PRICING

OPINION OF

PRICING

NUMBER OF

RESPONDENT

S

PERCENTAGE OF

RESPONDENTS

Highly Satisfied 50 50%

Moderate Satisfied 15 15%

Satisfied 20 20%

Not Satisfied 15 15%

From the 100 respondents it is found that 50% of them feel

the price Highly satisfied 15% of them feel the price is Moderate

satisfied 20% of them feel the price is satisfied. 15% of them feel

the price is satisfied. 15% of them feel the price is not satisfied.


OPINION ABOUT PRICING

QUALITY OF BISLERI

OPINION OF

PRICING

NUMBER OF

RESPONDENT

S

PERCENTAGE OF

RESPONDENTS



Satisfied 20 20%


From the 100 respondents surveyed with quality of Bisleri

40% of the respondents are highly satisfied. 30% of the

respondents have moderate satisfaction, 20% of them

respondents feel that quality is satisfied. 10% of the respondents

are non-satisfied


QUALITY OF BISLERI

AVAILABILITY OF BISLERI

CONSIDERATION

NUMBER OF

RESPONDENT

S

PERCENTAGE OF

RESPONDENTS



Satisfied 10 10%

Not Satisfied 5 5%

Out of the 100 respondents surveyed 70% of the

respondents are of highly satisfied with the availability. 15% of

them respondents have moderate satisfaction 10% of them are

satisfied. 5% of the respondents are not satisfied with the

availability of bisleri.


AVAILABILITY OF BISLERI

OPINION ABOUT PROMOTIONAL

ACTIVITIES

OPINION OF

PRICING

NUMBER OF

RESPONDENT

S

PERCENTAGE OF

RESPONDENTS



Satisfied 25 25%

Not Satisfied 5 5%

Out of the 100 respondents surveyed 40% of the

respondents are highly satisfied with the promotional activities.

30% of the respondents are moderately satisfied and 25% of

them are satisfied and where as only 5% of the respondents are

not satisfied.


OPINION ABOUT PROMOTIONAL

ACTIVITIES

ADVERTISMENT OF BISLERI

CONSIDERATION

NUMBER OF

RESPONDENT

S

PERCENTAGE OF

RESPONDENTS



Satisfied 15 15%


Out of the 100 respondents surveyed 50% are highly

satisfied with the advertisement;moderate satisfaction can be

seen among the 25%,15%of the respondent are satisfied and

10%of then are totally not satisfied with advertisements of bisleri.


ADVERTISMENT OF BISLERI

HEALTH POINT OF VIEW

OPINION

NUMBER OF

RESPONDENT

S

PERCENTAGE OF

RESPONDENTS

YES 85 85%

NO 15 15%

Out of the 100 respondents surveyed,It is found that 85% of

them feel that MINERAL WATER is good from health point of view.

15% of them feel that MINERAL WATER is not absolutely good

from health point of view.


HEALTH POINT OF VIEW

SUITABILITY OF INDIAN ECONOMIC

CONSIDERATION TO OPTION FOR

MINERAL WATER

OPINION

NUMBER OF

RESPONDENT

S

PERCENTAGE OF

RESPONDENTS

YES 30 30%

NO 70 70%

Out of the 100 respondents surveyed. It is found that 30% of

them opinion that INDIAN ECONOMIC CONDITIONS are suitable to

opt MINERAL WATER. 70% of them feel that INDIAN ECONOMIC

CONDITIONS are not suitable to go for MINERAL WATER.


SUITABILITY OF INDIAN ECONOMIC

CONSIDERATION TO OPTION FOR

MINERAL WATER

SWOT ANALYSIS

The overall evaluation of a company’s strengths, weakness,

opportunities and threats is called SWOT analysis.

STRENGTH

Market potential is very high and simply unimaginable.

Even rural areas are giving sufficient sales.

Low seasonal fluctuations in sales.

Less working capital required for the firm.

Once the brand attains popularity, sales increase

automatically.

Prevalling market terms are cash.

The biggest advantage of Mineral Water business is the

availability of the only raw material – water, which is plenty

and free of cost.

Poor quality of water supplied by local municipality is forcing

people to option for mineral water, increasing the market

share.

Poor quality of water is available in some areas like fluoride

affected, excess iron etc.

Marketing is very easy and simple, provided manufacturer

operates in right segment, which includes bottles, pouches,

bubbletops, etc.

WEAKN ESS

Large distribution network is required.

Low Profile (image)

Advertising is essential to push the brand to make it highly

successful.

Necessary to invest in high distribution set up.

OPPORTUNITIES

One can sell in bottles and pouches for increased margins

and concentrate in a particular area to maximize profits.

The increasing awareness of Packed Drinking Water even

among uneducated.

THREATS

Increasing growth of duplicate brands. The terms MINERAL

WATER is misleading.

The reason is contents of minerals in such bottles have no

standards.

There exists mere competition between Regional & National

brands and among themselves.

FINDINGS

1. From the survey conducted, it is found that consumers

belong to Different occupations are using Mineral Water.

2. From the survey I have conducted in Kurnool city, it is found

that a majority of the respondents are male and the rest are

Female.

3. From the study conducted, it is clear that consumer’s main

reason “Why they have option for Mineral Water is”

Necessity, growing standard of living, Fashion, awareness

and growing competition”.

4. From the survey, we come to know that price and services

are considered as the major factors for option to a Particular

Brand.

5. From the study we come to know that other brands like

AQUA FINA, KINLEY are mostly preferred by consumers.

6. From the study we come to know that most of the

consumers feel the prices are reasonable.

7. From the survey conducted most of the consumers feel that

unreliability and irregular supply of municipal water them

sift to the concept of “Mineral Water”.

8. The survey reveals the awareness of consumers towards

“Mineral Water” which is a very good opportunity for the

manufactures.

9. The survey predict the growing need of “Mineral Water” in

the coming days and also the level of competition to be

faced.

SUGGESTIONS

1. Improve the promotional activities.

2. Maintain the reasonable prices.

3. More advertising of the product is needed.

4. Improve awareness among people about the importance of

MINERAL WATER.

5. Save the product from duplication.

6. Maintain the same taste and quality.

7. Spread the distribution network to some more areas.

8. To make a good health.

9. Safety the packing.

10. To maintain good quality.

11. More taste of water.

12. People can change them decision mineral water

drinking.

13. Any where availability of Bisleri.

14. Almost all using the mineral water.

15. They do use people the mineral water is anything.

16. To decrease the ordinary branded mineral water.

QUESTIONNAIRE

Name : Age : [ ]

Gender : Male : [ ] Female [ ]

Occupation :

1) Do you consume mineral water? [

]

(A) Yes (B) No

2) When do you prefer mineral water? [ ]

(A) III Health (B) During Journey

(C) Occasions (D) Non-Availability or Municipal Water

3) Why mineral water is preferred to ordinary drinking water? [

]

(A) Health Concern (B) Necessity

(C) Occasion (D) Others

4) How did you come to know about “BISLERI”? [

]

(A) Television (B) Friends and Relative

(C) News Paper (D) Shop-Keeper

5) The main factor that influences you to prefer “BISLERI”? [

]

(A) Purity (B) Price

(C) Accessibility (D) Brand Image

6) Are you satisfied with price of “BISLERI” [

]

(A) Highly Satisfied (B) Moderate Satisfied

(C) Satisfied (D) Not Satisfied

7) Are you satisfied with quality of “BISLERI”? [

]



8) Are you satisfied with availability of “BISLERI”? [

]



9) Are you satisfied with promotional activities “BISLERI”? [

]



10) Are you satisfied with the advertisement of “BISLERI”?

[ ]



11) Any Valuable Suggestions Regarding improvement of product.

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BIBLIOGRAPHY

CONSUMER BEHAVIOUR - SUJAR. NAIR

COMPANY PROFILE - www.jetpac-india.com

Website : www.bisleri.com

Bislery water

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