MEASURING BRAND EQUITY Introduction  Brand measurement is often alternatively referred to as Brand equity measurement, because most of the parameters that are commonly…

Master of Business Administration MBA 404 Research Methodology (Assignment) Lecturer Student·s Name Student ID Number Submission Date : Dr. William Lee : Mohammed Atik :…

Marketing Strategy The Scenario 1 lakh wet grinders are being manufactured in India Over 75,000 in Coimbatore alone 80% of this is being sold in southern 4 states The balance…

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1 The Impact of Retailers’ Corporate Social Responsibility on Price Fairness Perceptions and Loyalty Kusum L. Ailawadi* Charles Jordan 1911 TU’12 Professor of Marketing…

Slide 1 Slide 2 MARKETING OF SAVINGS BANK Slide 3 This session contains 1)Marketing philosophy 2)Customer’s loyalty 3)Types of customers 4)Strategic focus 5)CSI 6)SWOT…

International Journal of Information, Business and Management, Vol. 7, No.3, 2015 ISSN 2076-9202 410 Effect of Store Attributes on Customer’s Perception of Relationship…