Documents Chapter 11

Group Influence and Opinion Leadership Chapter 11 Group Influences 11-2 Reference Groups An actual or imaginary individual/group conceived of having significant relevance…

Documents Chapter 12 Group Influence. The meaning of groups Two or more individuals who Share a set of norms,...

Slide 1 Chapter 12 Group Influence Slide 2 The meaning of groups Two or more individuals who  Share a set of norms, values or beliefs  Have certain role relationships…