Group Influence and Opinion Leadership Chapter 11 Group Influences 11-2 Reference Groups An actual or imaginary individual/group conceived of having significant relevance…

1. CONSUMER BEHAVIOURModule-4• Influence of reference group• Impact of social class, culture, subculture, and cross cultural factors onCB Lekshmi S Nair MBA/50026/11…

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Reference Group Influence & Group Dynamics UNIT 9 REFERENCE GROUP INFLUENCE AND GROUP DYNAMICS Objectives After going through this until you should be able to: ⢠explain…

Slide 1 Group Influences Slide 2 Slide 3 1996 Slide 4 What is a Reference Group?  an individual or group who serve as points of comparison or reference and have a significant…

Slide 1 Copyright © 2006 Pearson Education Canada Inc. Chapter 12 Reference Groups and Family Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Slide 2 Copyright ©…

Slide 1 Chapter 11 Groups and Social Media Slide 2 11-2 Reference Groups Reference group: an actual or imaginary individual/group that influences an individual’s evaluations,…