BRANDED ENTERTAINMENT Distributed Storytelling in a Digital World By Troy Hitch and Doug Worple 2 Overview Digital and interactive media have created a new breed of media…
Marketer v Media Can The iPad Save Traditional Media? By Doug Worple and Steve Kissing 2 Overview The iPad is the latest—and arguably most compelling—reason for marketers…
content as value creation tool How content marketing can help your brand create lifelong consumer value. FEBRUARY, 2013 2 EXECUTIVE SUMMARY Content marketing is all the rage.…
1. content as value How content marketing can help your brandcreation toolcreate lifelong consumer value. FEBRUARY, 2013 2. EXECUTIVE SUMMARYContent marketing is all the…