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BRANDED ENTERTAINMENT Distributed Storytelling in a Digital World By Troy Hitch and Doug Worple 2 Overview Digital and interactive media have created a new breed of media…

Technology Can the iPad Save Traditional Media?

Marketer v Media Can The iPad Save Traditional Media? By Doug Worple and Steve Kissing 2 Overview The iPad is the latest—and arguably most compelling—reason for marketers…

Technology Content as Value Creation Tool

content as value creation tool How content marketing can help your brand create lifelong consumer value. FEBRUARY, 2013 2 EXECUTIVE SUMMARY Content marketing is all the rage.…

Business Content as Value Creation Tool

1. content as value How content marketing can help your brandcreation toolcreate lifelong consumer value. FEBRUARY, 2013 2. EXECUTIVE SUMMARYContent marketing is all the…