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Documents Banner Advertising Banner Ads 4 The oldest, most common online advertising tool. 4 The first Banner....

Slide 1 Slide 2 Banner Advertising Slide 3 Banner Ads 4 The oldest, most common online advertising tool. 4 The first Banner Ads appeared at wired.com –first advertisers…

Technology Antecedents and consequences of web advertising credibility

1. ANTECEDENTS ANDCONSEQUENCES OF WEBADVERTISING CREDIBILITY: A STUDYOF CONSUMER RESPONSE TO ABANNER ADSSejung Marina ChoiNora J. Rifon 2. AGENDAIntroductionLiterature ReviewResearch…