Documents CJASR-12-13-134

Caspian Journal of Applied Sciences Research, 1(12), pp. 60-72, 2012 Available online at http://www.cjasr.com ISSN: 2251-9114, ©2012 CJASR Full Length Research Paper The…

Technology Antecedents and consequences of web advertising credibility

1. ANTECEDENTS ANDCONSEQUENCES OF WEBADVERTISING CREDIBILITY: A STUDYOF CONSUMER RESPONSE TO ABANNER ADSSejung Marina ChoiNora J. Rifon 2. AGENDAIntroductionLiterature ReviewResearch…