AUTO INDUSTRY ANALYSIS Automobile industry  Tenth largest in the world with an annual production of approximately 2 million units  Expected to become one of the major…

Marketing Management Part : 07 Promotion Chapter-18 Managing Mass Communications Advertising, Sales Promotion, Events and Public Relations Marketing Management 1 MARKETING…

1. FOOD GUARD AD CAMPAIGN 2.   3.   4. Automobile Ads 5.   6.   7.   8.   9.   10. REAL ESTATE ADS 11.   12.   13. HDFC BANK Print ADS 14. AVIATION HOARDINGS 15.…

1. Challenging the Status Quo Top 5 challenger brand marketing case studies of our times 2. 1 Mini Cooper 3. As a challenger brand, Mini lacked the larger budgets of its…

Branding process Ulviyya Agayeva (Q34) What is a Brand? A brand is a name, term, sign, symbol, or design which is intended to identify the goods or services of one seller…

Imagine Yourself in the Product: Mental Simulation, Narrative Transportation, and Persuasion Author(s): Jennifer Edson Escalas Reviewed work(s): Source: Journal of Advertising,…