Documents Media Planning PPT

MEDIA PLANNING - Prof Sonam Pradhan ´I know ½ of my advertising money is wasted«I just don·t know which ½.µ John Wanamaker The father of modern advertising INTRODUCTION…

Business Mgt170

 

Documents Promotion Mix

Presented byRakesh Kumar Rahul Kesarwani (II semester) Promotion Mix  Marketers have at their disposal four major methods of promotion. Taken together these comprise the…