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MEDIA PLANNING - Prof Sonam Pradhan ´I know ½ of my advertising money is wasted«I just don·t know which ½.µ John Wanamaker The father of modern advertising INTRODUCTION…

Business Media-Manifesto, 12 theses for the future media planning!

1. Preamble Webguerillas celebrates it’s tenth With this „Media Manifesto“, birthday in 2010. A major milestone for webguerillas is laying down an initial the company…