1. 4CHAPTER developing service products: CORE and SUPPLEMENTARY ELEMENTSLEARNING OBJECTIVESBy the end of this chapter, students should be able:LO 1 Define what a service…
C H A P T E R 4 As you walk along the street, the aroma drifts through the air and attracts you. It is drawing you toward the store with the green sign that has now become…
The concept of âFlower of Serviceâ as an innovative way of appraising core and supplementary services Opening vignette As you walk along the street, the aroma drifts through…