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BRANDING DOUGLAS HOLT How to build an iconic brand By DOUGLAS HOLT Brand nirvana is to build an icon – to create a brand like Coke, Harley or Nike that generates huge market…

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1. BMA Southern California Chapter: Managing Your Brand as an Asset ANDREW FLYNN JULY 18, 2002 2. Agenda Who is Prophet? Why is Brand Asset Management Important? What are…

Education LEGO(R) Serious Play(R) workshop: Development teacher identity with Chrissi Nerantzi

1. Teacher identity workshop: using the LEGO® Serious Play® (LSP) Method with Chrissi Nerantzi, certified LSP facilitator [email protected] @chrissinerantzi 2. Intended…

Marketing 2013 navigate-managing your brand as an asset

1. Australian Marketing Institute Managing Your Brand as an Asset John Gregg JULY 18, 2013 2. Agenda  Why is Brand Asset Management Important?  What are the Key Steps…