1. 4 modules of marketing all the way 2. MODULE 3. Tips for making PowerPoint slide 4. 1. Have a Killer title and opening slide 5. 2. Use proper colour schemes 6. 3. Use…
1. MARKETING MANAGEMENT 2. Marketing is meeting needs profitably. Marketing Management is the art and science of choosing target markets and getting, keeping, and growing…
1. ANALYSING BUSINESS MARKETS PART I 2. Business organizations do not only sell; but also buy vast quantities of raw materials, manufactured components, plant and equipment,…
1. ANALYSING BUSINESS MARKETS PART III 2. Participants in the Business Buying Process •Purchasing agents are influential in straight-rebuy and modified-rebuy situations…
1. ANALYSING BUSINESS MARKETS PART V 2. MANAGING BUSINESS-TO-BUSINESS CUSTOMER RELATIONSHIP 3. •Closer relationships are drivern in part by supply chain management, early…
1. ANALYSING BUSINESS MARKETS PART II 2. BUYING SITUATIONS 3. Business buyer faces many decisions in making a purchase HOW MANY ? Depends on the complexity of the problem…
1. ANALYSING BUSINESS MARKETS 2. How do buyers make their decision? 3. STAGES IN THE BUYING PROCESS 4. PROBLEM RECOGNITION IT CAN BE MET BY ACQUIRING A GOOD OR SERVICE 5.…
1. ANALYSING BUSINESS MARKETS 2. HOW CAN COMPANIES BUILD STRONG RELATIONSHIPS WITH CUSTOMERS? 3. DRIVING CLOSE BUSINESS RELATIONSHIP BY- 4. 1 5. 2 6. PURCHASING ALLIANCES…