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1. TARGET MARKETINGTARGET MARKET1 2. MARKET SEGMENTATION AND SELECTINGTARGET MARKETSAt the end of this module the learningoutcomes are.1. Why there is a need to segmentmarkets?2.…

Business United hardware

1. 1 Our Introduction 2. Irish buying & marketing group for builders merchants, DIY & home & garden retail stores. 2 Who are we? 3. 3 • United Hardware is a…

Documents Kotler07 Tif

Marketing Management â 12th Edition â Kotler/Keller Part 3: Connecting with Customers Chapter 7: Analyzing Business Markets Chapter 7: Analyzing Business Markets GENERAL…

Marketing 6.2)What buying situations do organizational buyers face?

1. ANALYSING BUSINESS MARKETS PART II 2. BUYING SITUATIONS 3. Business buyer faces many decisions in making a purchase HOW MANY ? Depends on the complexity of the problem…