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1. ATTITUDE IN CONSUMER BEHAVIOR Presented by : Anshu Sweta 2. “ IT IS YOUR ABILITY TO TAKE YOU TO THE TOP BUT IT IS YOUR ATTITUDE TO KEEP YOU THERE” “ ABILITY IS WHAT…
1. MODELS of READING To be able to teach reading, it is important to understand what happens when we read. 2. The READING PROCESS • Reading basically involves transforming…
Journal of Applied Psychology 1978, Vol. 63, No. 5, 533-547 An Opponent Process Theory of Job Satisfaction Frank J. Landy Pennsylvania State University The role of job satisfaction…
1. Robbins, Judge, and Vohra Organizational Behavior 14th EditionAttitudes and Job SatisfactionAttitudes and Job Satisfaction Kelli J. SchutteWilliam Jewell CollegeCopyright…
Learning Outcomes Values and Attitudes Recognize the need for studying values Describe the differences in values between generations and cultures Explain the differences…
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1. Social Psychology Elliot Aronson University of California, Santa Cruz Timothy D. Wilson University of Virginia Robin M. Akert Wellesley College slides by Travis Langley…
1. ATTITUDES 2. What is it??? 3. “…a psychological tendency that is expressed by evaluating a particular entity with some degree of favour or disfavour” – Eagly &…