Chapter 1: New Perspectives on Marketing in the Service Economy Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 1 - 1 Overview of Chapter…

Why Study Services? (1)  Services dominate economy in most nations  Understanding services offers you personal competitive advantages  Importance of service sector…

Why Study Services? (1)  Services dominate economy in most nations  Understanding services offers you personal competitive advantages  Importance of service sector…

1. Global ReachLocal ScaleIntersperience Research Ltd.Open IdeasMay 2011 2. Globalisation has been underway for last couple of hundred yearsType of definition of globalisation…

Slide 1 Slide 2 Insight & Demand Led Housing Management Slide 3 TOWER HAMLETS: CONTEXT Slide 4 Slide 5 22,000 Propertie s 27 Neighbourhood s 45% Leasehold 77% Satisfact…