1. Public Relations 2.0 Integrated Marketing Communications Marcomm, Fikom, UMB, 2009 Judhie Setiawan 2. Advertising Personal Selling Any Paid Form of Nonpersonal Presentation…

1. Synopsis On Sales Promotion Strategy of Selected Companies of FMCG Sector in Gujarat Region Submitted to Fulfil Requirement for Award of Doctor of Philosophy Degree Research…

1. Chapter 5 Product  The Best Way to hold customers is to constantly figure out how to give them more or less. 2. The learning objectives  Product  Product classification…

Marketing: An Introduction Armstrong, Kotler Chapter Seven Product, services, and branding strategy Looking Ahead  Define product and the major classifications of products…

Slide 1Desain dan Pengelolaan Komunikasi Pemasaran Pertemuan VIII Afia R. Fitriati, BSc., MBA Slide 2 Objectives  The Communications Process  Developing Effective Communications…

Slide 1 MKTG 504 - Product and Product Management A product is anything the consumer thinks it is!! Dr. Dennis Pitta University of Baltimore Slide 2 PRODUCT zA complex bundle…

Slide 1An Introduction to Integrated Marketing Communication Slide 2 What is Promotion? Communication process in marketing It is used to create a favorable predisposition…

Slide 1 Chapter 5 Product The Best Way to hold customers is to constantly figure out how to give them more or less. Slide 2 The learning objectives Product Product classification…

Slide 1 Dr. Saleh Alqahtani. Chapter 19 Managing Integrated Marketing Communications by Slide 2 Dr. Saleh Alqahtani. Integrated marketing communications is a way of looking…

Slide 1 Chapter 8 Product and Services Strategy Slide 2 What is a Product? Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies…