Slide 1 ADVERTISING & SALES PROMOTION Module II : Advertising Planning & Strategy 3/16/2014 1 SEM 4 ASP MOD 2 COURSE CONTENTS Advertising Department: Objectives and…
Chapter 16 Chapter 15 Basic Version Advertising and Public Relations Copyright © 2010 by Nelson Education Ltd. Copyright © 2010 by Nelson Education Ltd. 15-2 Outline Objectives…