1. Print Media Future OutlookFirst results from Print Power consumer researchDrupa May 12th, 2012Anu SeistoVTT Technical Research Centre of Finland 2. 06/05/2012 2Aim of…
From CH 4 & 6: Goals & Objectives (Types of Ads) The AIDA Formula Copy Motivators Goals and Objectives To sell products directly (mail-order advertising) To generate…