1. Beyond the fold and across channels Viewability 2. Evolving Success Metrics Past “Served” impression “Above the fold” Served ads counted by an ad server Disregarding…

1. Aperture & NYMag.com DPAC Breakfast Discussion 2. Lindsay Mure-O’Neill GM, Aperture Network Datran Media Michael Silberman GM, Digital Media NYMag.com 3. “ NYMag.com…

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(Thanks to Andrew Bleeker for some of this great content) Online Advertising What Weâll Cover Advantages Objectives Glossary Types of Advertising Step-By-Step Guide Advantages…

Slide 1 (Thanks to Andrew Bleeker for some of this great content) Online Advertising Slide 2 What We’ll Cover Advantages Objectives Glossary Types of Advertising Step-By-Step…

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EXECUTIVE SUMMARY Viewability represents a step change in accountability for all members of the online advertising ecosystem. Now that advertisers can verify whether their…