Marketing OnScroll P&ME Deck - Viewability, The $11Billion Problem

Are your ads being seen? Andy Evans @ DigitalAndy The $11 Billion problem How you can increase ROI by eliminating wastage Andy Evans CEO & Founder of Net Communications…

Documents Quantcastwhitepaper theroadtoviewability feb 2014

EXECUTIVE SUMMARY Viewability represents a step change in accountability for all members of the online advertising ecosystem. Now that advertisers can verify whether their…