Business Content Marketing - A CMO's View (w/o speakers notes due to PDF upload)

1. Rod BrooksVice President & Chief Marketing Officer,PEMCO Mutual Insurance CompanyImmediate Past Chairman - 2011Word of Mouth Marketing Association 2. Content intended…

Business Creating Conversation Worthy Buzz

1. Wor d of Mout Marke h ting CreatingConver s ationWo r t h y Buzz 2. PEMCO:Vice Pres & CMOWOMMA:Board Presidentsource | Nielsen study (August 2010) 3. PEMCO:Vice Pres…

Business Differentiating In An Undifferentiated Industry

1. Rod BrooksVP & Chief Marketing Officer, PEMCO InsurancePresident: Word of Mouth Marketing Association 2. Evening Magazine 3. Seeing The EdgeDifferentiating in anundifferentiated…